Snurk beddengoed

It started with a crazy little idea about a cardboard box duvet cover, Le-Clochard. And it lived inside Peggy van Neer’s head for years. Peggy worked as copywriter at an advertising agency and her boyfriend Erik van Loo was a sales rep in sports clothing. One day, Erik lost his job unexpectedly. But Erik knew about the little idea and had an idea also. He wanted to actually make and sell the duvet cover.

Together they worked out a plan to donate 40% of the proceeds to The Dutch Foundation for Homeless Youngsters (SZN). Because, so they felt, a duvet cover like Le-Clochard only sleeps well if it actually helps a homeless person. The Homeless Foundation responded with enthusiasm to their plans and so Erik and Peggy decided to take the plunge and order a whole bunch of duvet covers from their savings.

Le-Clochard was a success. Within short time thousands were sold. Magazines, newspapers, blogs, they all wrote about it. And not just in the Netherlands. Even The New York Times praised the initiative and promptly Le-Clochard was also sold abroad. Other foundations from the United Kingdom, Germany and Denmark joined the project and shared in profit and media attention. The little idea turned out to be not so crazy after all.

And new ideas kept on coming. Just like emails from people all over the world asking for more unusual bedding like this. A year and a half later a first line of designs by Snurk bedding was introduced. Our bedding is made in Pakistan. Because they have the best cotton and digital printers. But also because they work human and environment friendly and still manage to keep everything affordable.

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